On Tuesday, thousands gathered at an arena in South Africa to honor legendary humanitarian Nelson Mandela, who passed away at the age of 95. A sign language interpreter was brought in for the hearing impaired, but apparently the dude didn’t actually know how to sign, and I’m sure many that were watching were really confused! Not to worry, Jimmy Kimmel has our backs.
Every business owner knows that you have to do everything you can to get an edge in the marketplace, and using social media is one of the best ways to do that. Major kudos to the good people at WestJet for doing something really good, and reaping the rewards through social media. Enjoy.
A multitude of advertisers see proof of this everyday. Their formula for success is a simple one. With radio, they reach the right customers, the right number of times, with the right creative message.